If there’s one industry that has borne, possibly, the biggest brunt of global lockdown in 2020 due to the deadly COVID-19 virus, it’s arguably the travel and tourism industry. The sector that has witnessed one of the largest growth rates in the last decade – roughly 60% – experienced a jolting halt in 2020. With airplanes on the ground, hotels closed and travel restrictions implemented, travel and tourism became one of the most affected sectors since the very start of the virus spread read more
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The only thing worse than a poorly designed PowerPoint full of white slides and black text is listening to the presenter read each word verbatim. Now, some people are born with the gift of public speaking, but presenting a PowerPoint can be a highly stressful event for the majority of us. For those lacking in the public speaking department, do not discount the captivating power of a well-designed PowerPoint. Since most of us don't have the time to master the art of graphic design, let's explore some time-saving tips for creating an engaging PowerPoint presentation.
If you consult one of the many PowerPoint design services out there, you'll quickly learn that the best presentations are those that cater to as many learning styles as possible. Some of us are visual learners, some auditory, and some more hands-on. While hands-on PowerPoints are a bit of an uphill battle, enhancing your visual appeal is not. For example, if you're giving a presentation with several lists and bullet points, add some color and visual appeal with a SmartArt graphic. To do so, simply highlight your list and select "Convert to SmartArt" under the "Home" tab and choose from several pre-fabricated layouts. Another pro-tip often practiced by professional PowerPoint design services is the use of custom shapes and icons. Under "Drawing Tools," locate the "Format" tab and select "Merge Shapes," which will load a drop-down menu. From that menu, you can fuse shapes into one with the "union" tool, break figures along their overlapping borders with the "fragment" tool, and more with additional functions like "combine," "intersect," and "subtract." Once you've integrated these practices into your PowerPoint design workflow, save time and bolster your design's continuity across all slides with the "Format Painter" button. You may already be familiar with this function, but did you know there's a keyboard shortcut too? To copy a shape's format, start by clicking on the object and then press Ctrl + Shift + C. To paste that shape's design onto another object, just click on the new object and press Ctrl + Shift + V. Format copying will save you tons of time and makes for a visually appealing PowerPoint that is sure to be memorable. Follow these tips, and you'll be creating captivating presentations like the pros at PowerPoint design services in no time! Read a similar article about PowerPoint consultants here at this page. You can walk into almost any University-level marketing design course, and the professor is likely to reference the following six principles of design. Why? It's not because they're unoriginal. It's because these six principles are the foundation from which any good design can emerge. Those principles are:
Often designers must balance several elements in a work. Ensuring that each component harmonizes with each other is an exercise in practicing unity. Whether you take a top-down approach or design each aspect independently, focus on how well each piece works together to construct that whole. In so doing, your work will achieve unity. And while achieving unity can seem like a balancing act, achieving balance deserves its own spot on the list of marketing design principles. Visual balance is a matter of symmetry and asymmetry, and it protects the viewer from being so captivated by a single element that they literally miss the bigger picture. The importance of balance can be cross-applied to the principle of movement or the viewer's optical path as they observe a composition. This path is guided by shapes, lines, colors, and varying degrees of weight and size. To strengthen all three of the principles we've discussed, you'll want to pay special attention to scale. Scale allows for several elements to work well together while also identifying the intent of the work. This intent makes scale inseparable from the next principle: emphasis. All the principles we've explored so far can be used to capture the viewer's attention, but emphasis is used to make an element stand out from the rest. For example, varying sizes and ratios have a subconscious impact on what we determine is significant. So once you know what's most important, then use the principles of scale and emphasis to make it dominate your composition. The final principle of marketing design is contrast, and it plays a vital role in eliminating static elements in your work. For example, a lack of contrast can obscure the foreground from the background and draw attention away from what's most important. So, examine differences in lighting, color, texture, and patterns when incorporating contrast. By following these six principles, you're sure to create a memorable work that increases your brand's engagement and overall appeal. Read a similar article about landing page service here at this page. Characters are all too familiar to all of us. We see them everywhere, from books, films, television, the internet, and so many places read more
Graphic design has become an absolute necessity for businesses everywhere. Everything from logos to websites utilizes graphic design in some capacity. With that being said, not every illustration out there is good. Make sure you follow the same do’s and don’ts that an illustration design company would follow when refining your company’s graphic design. Find the best illustration design company at this website.
Do’s of Illustration Here are some things you should definitely do when it comes to illustration: Do keep up with the trends. It isn’t necessary to hop on every trend imaginable, but when your graphic design becomes woefully outdated, dare to innovate. Also, do feel empowered to stick to your guns when you have a timeless design that everyone appreciates. Not everybody has to be a trendsetter. Do use images to better convey your message? Just words aren’t going to be enough for most people. An image that is attractive will capture the attention and imagination of your customers. You definitely need to use high-quality, recognizable images to get your message across. Do keep things simple. Your graphics and illustrations don’t have to be overly busy to get the attention of customers. A clean and simple design is much more likely to stick in someone’s head and make them think of you later. Something too busy might be too much to take in and the message will get muddled. Do consider using an illustration design company. Illustration and graphic design are hard enough as it is for the professionals. By having an illustration design company at your side, you’ll be able to get the amazing illustrations you envision for your business. Don’ts of Illustration Don’t be unoriginal. People like to see fresh ideas and perspectives, not the same things recycled over and over. Make sure your illustrations are original and intriguing. Don’t be afraid to go outside the box. Innovators and trendsetters are well known for a reason. They dare to think bigger. When it comes to things like design and illustration, it never hurts to experiment and try something new. If it doesn't work, you can always change things later. An Illustration Design Company Can Help If you’re having trouble figuring out illustration and graphic design for yourself, you can always turn to an illustration design company. They’ll be able to help you identify the best approach to meet your needs. Read a similar article about illustration company here at this page. PowerPoint slide design isn’t the most glamorous way to spend your time, but an attractive PowerPoint presentation can really hold the attention of your audience. That being said, it’s not easy to know where to start when creating a beautiful PowerPoint. Here are five great tips to get you started. To find a service for PowerPoint slide design, visit this website. Make Sure to Use a Good Layout If your slides are jumbled and confusing, that’s not good PowerPoint slide design. Your slide layout should make sense and be easy to understand even without the help of the presenter. If you can look at your slide and easily determine where your eyes are meant to be drawn, then you know your layout is going to work well when it comes to presentation time. Keep It Succinct Your slides don’t need to get bogged down by overly long paragraphs and sentences. You’re the presenter, so it’ll be your job to get the lengthier information across in your presentation. The slides should just outline key points and concepts to underscore what you’ll be saying. Use the Right Colors and Fonts Make sure your colors and fonts are interesting and not distracting. If you’re not experienced with PowerPoint slide design, a good rule of thumb is to keep these elements simple. Stick to attractive colors and fonts that aren’t too overbearing. You want the message to come through first and the design to help highlight that message. Also make sure your text is big enough to be legible and that the font colors don’t blend into the background colors. Use Eye-Catching Images Imagery is a good way to keep attention and elevate what you’re saying. Use high-quality images that illustrate your point and that engage your audience. Make sure that you edit your images if need be to make them more attractive or fit better on your slides. Use White Space You don’t need to cram everything into one slide. Use white space to spread out elements and make your slides easier to read. If need be, create a new slide to expand on a previous one. Professional PowerPoint Slide Design The best way to guarantee good PowerPoint slide design is to let the experts handle it. Hiring a professional will let you focus on your content, message and presentation. Read a similar article about PowerPoint designers here at this page. One of the best ways to drive conversions is with a landing page. But just throwing any landing page out there isn’t enough to get those conversions. It’s important that you have a good landing page design. In this blog, we’ll talk about why a good landing page is crucial for any online business and how a landing page designer can make a big difference. To find solutions for landing page design with high professionalism, quality and affordability, visit this website.
Why is a Landing Page Important in the First Place? First of all, why have a landing page in the first place? Wouldn’t just having a website be enough? If you’re serious about driving online conversions, then a landing page is absolutely necessary. A landing page will generate leads, drive conversions, bring in more traffic, give you more demographic data, and so much more. Why is Good Landing Page Design Important? If you just put a basic landing page up, it might lead to a slight increase in the metrics we mentioned above, but it’s unlikely to make a huge impact. When someone clicks through to a landing page, it needs to be clear exactly what they’re getting and what they need to do. A good landing page designer will know how to draw their eye to the important parts of the form, how to keep them engaged with the copy, and how to lead them toward clicking the submit button. Now that we have an idea of why you need good design, it’s time to find yourself a landing page designer. Finding a Landing Page Designer Not only will a designer be able to make your form more dynamic and interesting, they’ll be able to make sure it matches your brand identity. This kind of consistency is always a good signal to potential customers. Make sure to pick a quality landing page designer to ensure your landing page does what you want it to. You definitely won’t regret taking the time to do this. In short, while landing pages are essential, you can’t skimp on making the effort to make them look good. Customers need a friendly user-experience, or your landing page will likely get plenty of clicks, but no conversions. And that’s not something that any business wants. Read a similar article about PowerPoint design here at this page. No matter what hot new trend or content marketing tactic pops up, emails continue to be one of the most effective ways to engage leads and customers and nurture relationships with them too. So in this blog we’re going to be talking about the 2021 email design trends you need to know read more
Let’s face it, most people don’t want to put a lot of effort into their PowerPoints. That’s why many PowerPoint presentations look the same and often look a little bland. However, if you apply some basic PowerPoint slide design principles, you can make your PowerPoints stand out from the crowd. Here are a few tips to make your PowerPoints that much better. To find a service for PowerPoint slide design, visit this website. Use Quality Images You’d be surprised at how much difference good, quality images can make when it comes to PowerPoint slide design. There are tons of free image sites out there that you can use, that have high definition pictures to make your presentations much more visually interesting. Just make sure that you have a good layout in mind when applying your pictures. If you just haphazardly throw them all over the page, it’s going to look messy. Have a Consistent Concept in Mind When creating your PowerPoint, you should make sure to keep all your slides visually consistent. This doesn’t mean making all the slides look the same, but if you want good PowerPoint slide design, there should be some kind of visual storytelling going on. Fonts, colors, and other design aspects should look somewhat consistent from slide to slide, so the information doesn’t get lost in the shuffle. Use White Space Properly When you create your slides, you want to make sure that the information and visuals don’t distract from the presentation itself. Good PowerPoint slide design entails properly using white space to contrast different areas of information and help people discern the focus of each slide. Don’t Be Afraid to Seek Help with the Design Sometimes people are more information minded and don’t feel like dedicating the time and energy to making their presentation look visually interesting. When that’s the case, there are always places that let you outsource that work. This lets you focus on the information and preparing for your presentation instead of worrying over the visuals. Remember, presentations are always about the information contained within, but people will be able to retain that information and be more engaged with it when the presentation has good visual design to back it up. It’s always worth taking the effort to take your presentations to the next level. Read a similar article about design ops consulting here at this page. Today, it’s common for both small and big companies to outsource various projects, tasks or even the whole department. Usually, companies outsource services to lower their overhead and other operational expenses. When it comes to outsourcing a PowerPoint presentation service, you’re perhaps speculating whether it’s worth the investment. To find PowerPoint presentation service, visit this website. Below are the benefits of outsourcing a PowerPoint presentation service:
It Saves You Time One of the leading benefits of outsourcing PowerPoint services is that it frees up your time. Instead of using the whole day designing a single presentation, you can use that time to do other essential stuff. Other things, such as working on your body language and practicing your speech, requires time. Hiring a PowerPoint Presentation Service Lets You to Focus on Your Strengths If you’re not interested in designing slides, outsourcing the work is a fantastic option. There are several outsourcing services out there willing to help you complete the task. Else, you can hire a proficient design company, such as Superside. Expertise and Experience Becoming a skilled designer takes time. Remember, PowerPoint is not only about inserting and modifying various elements and objects. Each element you add on the slide needs to have a purpose – the icons, the colors, the images, the text, everything. You need to arrange the elements in such a manner that they’ll draw the viewers’ attention. Multiple Service Levels to Select from Different companies and designers offer different options. Thus, you may have to look around to find the appropriate presentation designer. During your search, consider hiring a service that does the entire redesign. Hiring a Professional may Influence Decisions Regardless of how incredible your product or service is, an investor will not invest in your company if you offer unprofessional and poorly designed slides. On the other hand, you have higher chances of swaying the investor if your well-designed slides supplement your presentation. With that in mind, do you have the capacity to design slides that will convince the investors to take the type of action you need? In most cases, a perfectly-designed PowerPoint makes a huge difference between failure and success. Find the best illustration company at this website. |
AuthorI'm Barry Elvis, graphic design consultant, providing useful info about powerpoint presentation, digital ads and brand & landing page design ideas for SME's. Archives |