You can walk into almost any University-level marketing design course, and the professor is likely to reference the following six principles of design. Why? It's not because they're unoriginal. It's because these six principles are the foundation from which any good design can emerge. Those principles are:
Often designers must balance several elements in a work. Ensuring that each component harmonizes with each other is an exercise in practicing unity. Whether you take a top-down approach or design each aspect independently, focus on how well each piece works together to construct that whole. In so doing, your work will achieve unity. And while achieving unity can seem like a balancing act, achieving balance deserves its own spot on the list of marketing design principles. Visual balance is a matter of symmetry and asymmetry, and it protects the viewer from being so captivated by a single element that they literally miss the bigger picture. The importance of balance can be cross-applied to the principle of movement or the viewer's optical path as they observe a composition. This path is guided by shapes, lines, colors, and varying degrees of weight and size. To strengthen all three of the principles we've discussed, you'll want to pay special attention to scale. Scale allows for several elements to work well together while also identifying the intent of the work. This intent makes scale inseparable from the next principle: emphasis. All the principles we've explored so far can be used to capture the viewer's attention, but emphasis is used to make an element stand out from the rest. For example, varying sizes and ratios have a subconscious impact on what we determine is significant. So once you know what's most important, then use the principles of scale and emphasis to make it dominate your composition. The final principle of marketing design is contrast, and it plays a vital role in eliminating static elements in your work. For example, a lack of contrast can obscure the foreground from the background and draw attention away from what's most important. So, examine differences in lighting, color, texture, and patterns when incorporating contrast. By following these six principles, you're sure to create a memorable work that increases your brand's engagement and overall appeal. Read a similar article about landing page service here at this page.
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AuthorI'm Barry Elvis, graphic design consultant, providing useful info about powerpoint presentation, digital ads and brand & landing page design ideas for SME's. Archives |